In the case study, “Recasting the Role of the CEO�, Vineet Nayar, Nayar used messaging to communicate to his employees while focusing the organization’s efforts on creativity and innovation, that address change and the adaptive challenge. He was responsible for preparing the firm, its members, and stakeholders for the future by fostering innovation and creativity through effective messaging. He was able to accomplish this by implementing a portal for the employees called “MyBlueprint�, and also my merging with a company called AXON.Different Ways Messaging Was Used Instead of holding a live Blueprint meeting, HCL decided to have all three hundred of their managers record their business plans, which would then be posted on the MyBlueprint portal. Once all of the business plans were posted, they’d be open for review by another eight thousand HCL managers. The idea was to transform the planning process into a peer-to-peer review rather than a top-down judgment. (Nayar, 2010).
